With just a little search engine magic, one can often find amazing deals on running shoes. When budgets are tight that is a great way to shop. I will often go ahead to my local running store even though it means my bill will be a little higher, there are a variety of reasons I'll do that.
I can't give a list as to why you should support your local running store, but I have a great list of reasons that I will support my local running store.
Before I go into it I need to say that Trax Running does not pay me, sponsor me, or otherwise attempt to persuade me to say nice things about them, I just like to say nice things about them.
1. My local running store is staffed by runners and triathletes, people who have tried various shoes and watched others try various shoes and have well informed opinions on shoes and other running gear. I have been there more for free advice and tips than I have been there to buy things.
2. Supporting my local running store helps support their community efforts, Trax hosts a variety of free running clubs, 0 to 5K training, bike rides, elementary school running clubs, and so on. I'm happy to think that buying a hydration belt there instead of on the web helps support these efforts.
3. I can try things on before I buy them.
4. The people at Trax will watch you run, look at the wear on your shoes, ask questions about what you need in a shoe before they sell you a pair of shoes to make sure they give you the right shoes instead of the ones you think you want.
5. They know when all the running events are, support the local running events, and even put together my city's first marathon.
And finally, when I shop online, I feel like a customer, when I shop locally I feel like a part of the running community.